Who We Are
Welcome to R?DE.
We are a global leader in audio technology with a mission to amplify the voice and vision of the world’s creators. With a storied history dating back over 50 years, R?DE is a uniquely Australian-owned and operated company with a passion for innovation, obsession with quality, and enduring commitment to making incredible audio accessible to everyone. Since the beginning, we have been at the forefront of creator technology, revolutionising everything from home studio recording to audio for filmmaking to podcasting with iconic products that continue to inspire.
We are The Choice of Today's Creative Generation?.
R?DE products are designed and manufactured at our headquarters in Sydney, Australia. Comprising five warehouses with a total footprint of over 280,000 square feet, R?DE's state-of-the-art facilities house over 500 million dollars in precision machinery and an international team of more than 450 people across highly skilled disciplines: electronics engineering, industrial design, technical engineering, robotics, audio and acoustics engineering, metal production, toolmaking, injection-mould technology, logistics, assembly, quality control, finance, marketing, and sales.
As well as our Sydney HQ, we have offices around the world, including the USA, China and the UK. R?DE products are exported to 118 countries globally.
R?DE is part of The Freedman Group, alongside APHEX, Event and SoundField.
The R?DE Story
The Doors Open
The R?DE story began in 1967 when Freedman Electronics – the parent company of R?DE – first opened its doors in Sydney, Australia. Established by husband-and-wife Henry and Astrid Freedman after migrating to Australia from Sweden, Freedman Electronics soon became a leader in the fledgling Australian audio industry, becoming experts in loudspeakers, amplifiers and custom electronics, as well as dabbling in the odd microphone. Freedman Electronics was also the first company in Australia to carry Dynacord consoles, which gained fame in Australia whilst Henry sat behind the desk mixing a young Tom Jones during his 1968 tour of Australia.
The Birth of R?DE
With the technological advancement and relative low cost of equipment for home recording enthusiasts hitting new heights in the early 1990s, the stage was set for the entry of an affordable, high-quality microphone. Having sourced and modified a large-diaphragm condenser microphone from China and tested the market to great interest, Henry's son Peter Freedman began creating the infrastructure to design, build and manufacture microphones in Australia. R?DE was born. This microphone was the now-iconic NT1, which would go on to become one of the best-selling microphones of all time. This was soon followed by the NT2, another immediate success that well and truly kickstarted the R?DE journey towards revolutionising how creators capture audio.
Throughout the late 1990s and early 2000s, R?DE dominated the studio microphone market with models like high-end valve Classic and NTK, industry-standard radio microphones like the Broadcaster, and reissues of the NT1 and NT2. In just under a decade, the company had made an incredible impact in the pro audio industry with a winning formula of high quality and price accessibility and had become the brand of choice for a new generation of musicians and audio professionals. But another creative revolution was just around the corner, and in 2004 (rather R?DE released the microphone that would be there recording it all: the VideoMic.
Expansion at Home and Abroad
The early 2000s were significant years for R?DE. In 2001, the company established operations in the USA, marking the first step towards global expansion that has continued ever since. These years also saw R?DE invest heavily in manufacturing technology and expand its operations with a goal to produce world-class microphones at accessible prices in Australia. This ethos has been the foundation of the brand since the very beginning and one of the reasons R?DE products are so revered around the world. This commitment to in-house manufacturing and investment in the precision technology required to do so continues to be a hallmark of the R?DE difference today.
Introduced in late 2004, the VideoMic changed the course of creative history. It was the world’s first compact on-camera shotgun microphone.
After its launch in 2004, the R?DE VideoMic found enormous success amongst a new generation of indie filmmakers in the late 2000s when DSLR cameras such as the Canon EOS 5D MKII became capable of producing cinema-quality video. The VideoMic was the perfect microphone for these creators, offering high-definition audio capture in a compact, easy-to-use form factor the likes of which had never been seen before. As vlogging and YouTube exploded over the next decade and beyond, the VideoMic was there recording it all.
The late 2000s and early 2010s saw R?DE significantly expand its catalogue, push boundaries, and diversify into new markets. Capitalising on the enormous success of the VideoMic, the on-camera microphone range grew rapidly with modern classics like the VideoMic Pro and the VideoMic GO. New additions to the live performance and studio range – including the industry-standard M1 and highly innovative NTR – continued to see R?DE mics in the hands of the world’s musicians, while developments in smartphone technology drove the development of several innovations for mobile content creators. Following the success of the Podcaster – one of the world’s first USB microphones – in 2007, the NT-USB was released in 2014. The Podcaster also set the scene for a string of groundbreaking products to come.
By the mid-2010s, R?DE had become the industry-standard microphone brand in the broadcast industry. The NTG professional shotgun mic range was now the go-to in film and TV; the now-legendary VideoMic had spawned a whole range of on-camera shotgun microphones, including the VideoMic Pro and Stereo VideoMic Pro; and a strong accessory line saw R?DE ascend to legendary status amongst location recordists and soundies. This reputation was taken to new heights with the release of the R?DELink digital wireless audio system in 2015. Announced at a huge product launch event in San Diego, USA, the system utilised R?DE’s groundbreaking 2.4Ghz digital wireless technology to deliver flawless audio transmission for film, TV, presentation, and stage use. The R?DELink Filmmaker Kit, Newsshooter Kit and Performer Kit outclassed contemporary digital hybrid wireless systems and established R?DE as the premier brand for innovative, affordable wireless microphones – a position that would be further cemented just four years later.
50 Years of Freedman ElectronicsIn 2017, R?DE celebrated 50 years since Henry and Astrid Freedman first opened their humble shop in Sydney. Since its inception 1967, Freedman Electronics had become the home to four powerhouse pro audio brands: APHEX, Event Electronics, SoundField and, of course, R?DE. Across music recording and live performance, broadcast, filmmaking, podcasting and content creation, Freedman Electronics – with R?DE as its flagship brand – had earned its place as a global leader in audio technology. But the story was not over yet.
Always with a finger on the pulse, R?DE released its first dedicated podcasting product – aptly named the Podcaster – in 2007, just months after the term was first coined. As podcasting grew across 2010s, R?DE was the go-to microphone brand, with products like the Procaster and NT-USB being firm favourites amongst pros and beginners alike. In a sharp left turn for the company (then primarily known as a microphone brand), R?DE released the world’s first dedicated podcasting console, R?DECaster Pro, in 2018. An entirely unique product that allowed literally anyone to record a professional-quality podcast with ease, it helped fuel yet another creative revolution and marked a new phase in the evolution of R?DE.